Vodafone. The evolution of mobile

From ringtones to snakes to maps. 

Smartphones now make up 20% of 3 billion devices worldwide, with market share blazing towards 50% over next 2 years (Ofcom).

“It’s an always on medium. People love their mobile phones so much  researchers found people often feel a phantom ‘tingle’ in their pocket that normally proceeds the excitement of a text/call.”