Great presentation from Soap Creative covering brands on Facebook. Key thoughts:
Facebook only works as part of a broader digital mix. SEO and CRM may be less sexy, however don’t overlook old, hardworking mediums. Also:
Why would someone want to become a Fan? What do you wish to get out of the page? Is the level of investment justified? Are you willing to cop criticism, backlashes or setbacks on the chin? Do you have a media budget to attract fans (or a cross-promotion strategy)? Facebook offers many brands great opportunities - but it’s not one-size-fits-all solution.